EXPERIMENTAL PACKAGING: Graphis Award Winner

I wanted to design a package that would intrigue people. Thus the identity includes bright colors and energetic type. As a packaging keeper myself, my goal was to create something that the buyer would want to keep even after the product has been used.

My main audience was young people, and even more specifically, young parents who need to sneak veggies into their kids’ diet. My creation process included building and rebuilding the packaging using cellophane, printer paper, and finally, card stock and hot glue. I photographed the cartons in natural light, and photoshopped the imperfections.